DBL Center opens doors to TDB in NJ for healthcare broker.

Centric Benefits Consulting of New Providence, NJ, is a small retail broker specializing in healthcare and ancillary benefits for businesses of every size, from two to 2,000 lives. “Our customers represent a solid cross-section of New Jersey businesses, which is primarily small businesses under 100 lives, but also larger corporations,” says Brian Reilly, vice president for Centric Benefits Consulting.

Explaining that each Centric Benefits broker has their own specialty niche, he notes that he primarily works with organizations in the public sector such as charter schools.

Centric Benefits Gives DBL Center a Try

Industry colleague Lori Rose, now AVP of ancillary lines for DBL Center, recently encouraged Reilly to shop his ancillary benefits packages through DBL Center. As a new DBL Center customer, he says he was exceptionally pleased with the process, the service, and the pricing.
Reilly had worked with Rose in her previous role at a dental carrier. Seeing Lori’s excitement over working with DBL Center, Reilly decided it was worth taking a chance. “If Lori was that excited to be joining DBL Center, it told me a lot about the company,” he says.

“Lori helped me deliver a better product at a better price for a client with dental coverage,” he says. “She also helped us win a customer who had been using us for healthcare and wanted to expand into ancillary benefits. Lori put together a fantastic package of dental and vision benefits.”

Reilly says he likes the convenience of getting quotes from a multitude of carriers through one contact, combined with DBL Center’s analysis of those quotes. “They pointed out the nuances behind each policy, so I knew what I was asking my clients to buy. It helped me find the best fit for my client.”

DBL Center Outperforms Expectations

Reilly notes that DBL Center “outperformed expectations” immediately with the first account, and he had no hesitation to shop a second policy through the wholesaler.

“There are brokers who think they will lose out on commissions by working through an insurance wholesaler,” Reilly says. “But working with DBL Center has really added value – for myself and for my customers.”

He continues, “One thing that really impressed me: Shortly after I started working with DBL Center, owner Michael Cohen called me. That showed the attention DBL Center gives to each of its customers. For the company president to call a new broker, who is part of a small agency – it was very classy and made me feel good about the relationship.”

Expanding Coverage Opportunities to TDB and Beyond

Reilly mainly deals in medical benefits, ancillary benefits such as vision and dental, and some long-term disability. But he is always open to cross-selling opportunities.

If he is going to sell a product, he wants to make sure he has the knowledge, support, and insurance industry relationships to do it right.

Reilly says DBL Center opens doors for him to sell TDB in New Jersey in the future, along with growing his ancillary benefits and long-term disability sales.

“I haven’t put a lot of time or effort into TDB coverage in the past because I didn’t want to be stretched too thin. But now I can go into TDB, especially when the rate change is announced in November, knowing I will have the support to do it right,” he says. “With DBL Center, I found a path and a partner that allows me to look at lines of coverage I haven’t dedicated the resources to pursuing.”

Although Reilly is typically very cautious about new endeavors, he’s actively recommending DBL Center to his colleagues at Centric Benefits Consulting, too.

“I tend to dip my toe in the water, first, before jumping into anything full force,” Reilly says. “But DBL Center made it worthwhile to jump in. I’m looking forward to more opportunities to partner with Lori and DBL Center.”