A focus on customer education and diverse offerings set Hometown Insurance Agency of Long Island apart

 

Hometown Insurance Agency, based in Bohemia, New York, has been serving Long Island, upstate New York, and parts of the New York tri-state area since 1979. Hometown provides a full line of insurance products, with a 50/50 split of personal and commercial customers. Hometown’s business insurance lines include individual and group health, ancillary benefits, and, of course, New York State mandatory DBL insurance.

Within that commercial demographic, Hometown serves a wide range of businesses, from Main Street small businesses to municipalities, fire departments, towns and villages, local libraries, as well as not-for-profit organizations, and larger companies including manufacturers and contractors.

But one thing is consistent in the way Hometown approaches every one of its clients. “One of the areas we pride ourselves on is educating our customers,” says Hometown President and CEO Rebecca Weber, noting that DBL coverage and especially Paid Family Leave still require a lot of attention when it comes to customer education.

“I still am convinced that not everybody is talking about it like they should be,” says Weber. “And that education we provide is what sets us apart. Most agents go in and are focused on the meatier parts of the policy, so it is very easy to overlook DBL coverage.”

She adds, “At Hometown, we’ve made it part of our routine. Our agents need to go in and talk about enriched DBL—and the new PFL rider is a great place to start.”

As a female executive in a male-dominated industry, Weber sees the appeal in the personal stories behind the groundbreaking and culturally significant benefit. “We have two family members who work in our company, in two different departments. When the mother returned after eight weeks taking care of her newborn, her husband was able to take time off. We see, as a company, how important this benefit is to our employees. To be able to share that story with our business owners really brings it home to them.”

Hometown Insurance Agency has worked with DBL Center for two generations; Rebecca’s father, Dan Weber, began doing business with DBL Center President Michael Cohen’s father, David, decades ago. “Our relationship has grown along with our management and ownership,” says the younger Weber, who took over leadership of Hometown in 2007.

Even as both companies have grown, they remain focused on personalized service. “In working with DBL Center, there is a sense of dealing with people that you trust, and people that you know. You’re not treated like a number,” says Weber. “Invariably, the service is absolutely wonderful and exceeds our expectations.”

Weber notes that DBL Center caters to small to mid-size agencies, providing not just exceptional service but bleeding-edge technology to help the agency operate more efficiently.

Hometown Insurance Agency is one of a handful of DBL Center brokers who have already previewed the proprietary Net Revenue Tracker (NRT) software.

“We are very excited to begin using the software,” says Weber. “We believe it is going to help streamline our process and be more efficient. Our reports will be more reliable.”

By automating renewal notifications and tracking functions, the software will free up employees who are currently focused on manual data entry so they can complete more complex, high-touch tasks.

“It’s a win-win for our agency,” Weber says. “And we are very fortunate to have access to the software and to have The DBL Center in our corner.”

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